PT Sun Life Financial Indonesia President Director Barry Halpern said, “Optima Principal Value is especially designed to fulfill private banking customers’ needs for protection and investment. This product provides life insurance protection for five years with a single premium payment, and provides customer with optimal investment potential.”
“Private banking customers have different needs to manage and expand their investment portfolios,” added Barry. Optima Principal Value provides protection with insurance benefits, such as death and accident benefits of up to 200 percent.
This partnership is one of Sun Life Financial Indonesia’s strategies to increase its bancassurance market penetration in Indonesia. “Moreover, Sun Life Financial Indonesia sees bancassurance not only as a prospective distribution channel to increase its premium income, but also as a means of increasing people’s awareness of the importance of insurance,” said Barry.
Meanwhile, BNI Head of Private Division Gatot Siswoyo said, “Our partnership with Sun Life Financial Indonesia will increase our ability to offer additional value to our customers with comprehensive products featuring protection and investment benefits.”
The ceremony was also attended by Sun Life Financial Indonesia Vice President of Marketing & Business Development Vivien Kusumowardhani and BNI Vice Head of Business Development Division Bety N Alwi. Sun Life Financial Indonesia and BNI also partnered in mid-2007 to offer an education insurance product, Academy Cash, to BNI credit cardholders through direct mail.
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