Thursday, June 5, 2008

Broken Bones Insurance


Product Description:

Broken Bones Insurance pays a fixed-sum benefit to the Insured in the event of Fracture, Dislocation, and Burns. The benefit may be used by the Insured Person as he or she wishes - it is not conditional, for example, on the Insured seeking or receiving remedial treatment, although they may wish to use the benefit to cover any medical expenses associated with an injury. Alternately, they may use the cash payment to cover any 'out-of-pocket expenses' incurred as a result of the insured injury.

Customer Profile:

This product is ideal for people age 55 and over.

Core Coverage:

Fractures - Vertebra / Skull / Arm / Leg etc.

Burns - 2nd or 3rd degree

Dislocations - Spine / Hip / Knee / Wrist etc.

Distribution:

Broken Bones Insurance is typically sold as an add-on to an existing Personal Accident policy, rather than as a stand-alone product.

In many of our markets around the world, we may utilize a variety of distribution channels including brokers, travel agencies, agents, worksite marketing, consultants, and bancassurance.

For method of distribution, this product falls under the following categories:

  • Group - Employee/Employer and Associations
  • Direct Marketing

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